ICT service providers strategies and customer migration

Authored by Sang-Gun Lee, Silvana Trimi, Chang-Gyu Yang

Date Published: 2014

DOI: 10.1108/imds-03-2014-0074

Sponsors: Sogang University

Platforms: No platforms listed

Model Documentation: Other Narrative Flow charts

Model Code URLs: Model code not found

Abstract

Purpose -The purpose of this paper is to investigate how ICT service providers' strategies affect customer migration. Design/methodology/approach - Using a simulation approach and the agent-based model, this research explores how an incremental technology affects customer migration and changes the market structure. Findings -The authors found that a strategy of disruptive technology innovation not only helps a follower company increase its market share, but it also completely disrupts the market. Originality/value - This study investigates customer migration patterns in the saturated mobile telecommunication market based on service providers' strategies.

Tags

Simulation Customer migration Internet service providers Mobile communication market Social movement