Simulating Trends in Artificial Influence Networks

Authored by Hannah Uebler, Stephan Hartmann

Date Published: 2016

DOI: 10.18564/jasss.2978

Sponsors: No sponsors listed

Platforms: NetLogo

Model Documentation: Other Narrative Mathematical description

Model Code URLs: Model code not found

Abstract

We present a study of the spreading of trends in artificial social influence networks using agent based models. We concentrate on basic properties of the agents which describe their individual attitudes towards a trend, as well as the influence which they exert in their social neighbourhood. Using a simple random network, we investigate the impact of network dynamicity, situations of opposing trends, and the disappearance of trends. A `community' network is used to study the impact of group cohesiveness and connectors for the spreading of trends in social communities.
Tags
Norms Integration