National culture and innovation diffusion. Exploratory insights from agent-based modeling
Authored by Benoit Desmarchelier, Eddy S Fang
Date Published: 2016
DOI: 10.1016/j.techfore.2016.01.018
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Platforms:
C++
Model Documentation:
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Abstract
The present paper sets to conduct a theoretical investigation on the
role of national culture in shaping innovation diffusion patterns in
different markets. We build a culturally grounded agent-based model to
examine the question and introduce cultural heterogeneity to our
simulations by merging two of Hofstede's dimensions of culture
(individualism/collectivism and uncertainty avoidance) with Rogers'
seminal work on innovation diffusion behavior. Our findings suggest that
both dimensions of culture influence diffusion rates. The model also
puts forward the importance of network topology as an enabling factor of
national culture on diffusion processes. (C) 2016 Elsevier Inc. All
rights reserved.
Tags
Dynamics
networks
Heterogeneity
Small-world
product diffusion
Cascades
Countries
Compatibility