DIFFUSION OF INNOVATION WITHIN AN AGENT-BASED MODEL: SPINSONS, INDEPENDENCE AND ADVERTISING

Authored by Katarzyna Sznajd-Weron, Rafal Weron

Date Published: 2014-02

DOI: 10.1142/s0219525914500040

Sponsors: Polish National Science Center

Platforms: MATLAB

Model Documentation: Other Narrative Flow charts Mathematical description

Model Code URLs: https://ideas.repec.org/c/wuu/hscode/zip13001.html

Abstract

In this paper, we modify a two-dimensional variant of a two-state nonlinear voter model and apply it to understand how new ideas, products or behaviors spread throughout the society in time. In particular, we want to find answers to two important questions in the field of diffusion of innovation: Why does the diffusion of innovation take sometimes so long? and Why does it fail so often? Because these kind of questions cannot be answered within classical aggregate diffusion models, like the Bass model, we use an agent-based modeling approach.

Tags

Agent-based model Diffusion of innovation advertising conformity spinson word of mouth marketing