How Green Building Product Decisions from Customers Can Be Transitioned to Manufacturers: An Agent-Based Model
Authored by Zhen Li, Hongming Zhu, Qingfeng Meng, Jianguo Du, Xiangyu Wang, Mi Jeong Kim
Date Published: 2018
DOI: 10.3390/su10113977
Sponsors:
Chinese National Natural Science Foundation
National Social Science Foundation of China
Platforms:
No platforms listed
Model Documentation:
Other Narrative
Mathematical description
Model Code URLs:
Model code not found
Abstract
The development of green building products is of great significance to
the sustainability of construction projects. Both the financial ability
and adoption behavior of customers have a great influence on the
decisions made by manufacturers regarding the development of green
building products. To clarify how customer behavior related to green
building products can be transitioned to manufacturers, this paper
presents a multiagent model that considers the interactions between
customers and manufacturers, describing the decision process of
manufacturers through the swarm intelligence algorithm and taking
complex characteristics of agents into account. Results show that the
customer's financial ability has a positive impact on the green
decisions of manufactures. In addition, the average greenness of
products produced by manufacturers is found to be lower than that
required by customers. Furthermore, building products within a certain
range of greenness has strategic advantages in market competition,
leading to higher sales and a monopoly position.
Tags
Simulation
Agent-based modeling
Performance
selection
diffusion
Supply chains
Construction sustainability
Green building product
Green degree
decision
Customer financial ability
Consumer environmental awareness