Promoting Sustainable Food Consumption: An Agent-Based Model About Outcomes of Small Shop Openings
Authored by Roberto Calisti, Primo Proietti, Andrea Marchini
Date Published: 2019
DOI: 10.18564/jasss.3901
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Abstract
A useful way of promoting sustainable food consumption is to consider
the spread of food retail operations focused on food diversification,
food specialization, and fresh and local products. These food shops are
generally small, which is a great problem for survival against ruthless
competition from supermarkets. Our research objective was to construct a
simulation with an agent-based model, reproducing the local food
consumption market and to investigate how a new, small food retailing
shop interacts with this market. As a case study, the model simulates
the opening of a small farmers' market. The intent of the model is to
reproduce the current status of consumption for food products within a
certain territorial context and given time period, and to investigate
how consumers' behaviour changes with the opening of the new shop. As a
result, we could predict changes in consumers' habits, the economic
positioning of new, small shops and their best location. This
information is of considerable interest for farmers' markets and also
for policymakers.
Tags
Agent-based modelling
Simulation
Agent-based modeling
Social influence
behavior
Design
Opinion dynamics
statistical physics
Social Network
homophily
sociophysics
technology
Mechanism Explanation
consumer networks
Choice
Policies
Majority-rule
Consumer
Consumer behaviour
Sustainable consumption
Farmers' market
Location-allocation problem
Farmers markets