Promoting Sustainable Food Consumption: An Agent-Based Model About Outcomes of Small Shop Openings

Authored by Roberto Calisti, Primo Proietti, Andrea Marchini

Date Published: 2019

DOI: 10.18564/jasss.3901

Sponsors: No sponsors listed

Platforms: NetLogo

Model Documentation: Other Narrative Mathematical description Pseudocode

Model Code URLs: Model code not found

Abstract

A useful way of promoting sustainable food consumption is to consider the spread of food retail operations focused on food diversification, food specialization, and fresh and local products. These food shops are generally small, which is a great problem for survival against ruthless competition from supermarkets. Our research objective was to construct a simulation with an agent-based model, reproducing the local food consumption market and to investigate how a new, small food retailing shop interacts with this market. As a case study, the model simulates the opening of a small farmers' market. The intent of the model is to reproduce the current status of consumption for food products within a certain territorial context and given time period, and to investigate how consumers' behaviour changes with the opening of the new shop. As a result, we could predict changes in consumers' habits, the economic positioning of new, small shops and their best location. This information is of considerable interest for farmers' markets and also for policymakers.
Tags
sociophysics statistical physics Majority-rule Social Network Social influence homophily Agent-based modeling Mechanism Explanation Opinion dynamics Choice Design Policies behavior Simulation technology Consumer Farmers markets Location-allocation problem consumer networks Consumer behaviour Farmers' market Agent-based modelling Sustainable consumption