A social network model driven by events and interests
Authored by Xiaoling Sun, Hongfei Lin, Kan Xu
Date Published: 2015
DOI: 10.1016/j.eswa.2015.01.020
Sponsors:
Chinese National Natural Science Foundation
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Abstract
A proper understanding of how complex networks grow is important to get
insights into the network structure, make predictions of future growth, and enable simulation of large networks. In this paper, we focus on
social networks and try to understand, capture and predict dynamic
behaviors on social networks. How social networks evolve, i.e. how
individuals create and deactivate social ties? It is interesting for
several areas such as marketing, web search and recommendation.
We propose an agent-based model in which agents represent individuals
and social networks evolve driven by events and interests. The model, which we call EIM (Event-Interest Model), incorporates an intuitive
idea: individuals begin to interact when participating in the same
event, and social ties are formed or reinforced between two individuals
if they have similar interests and would like to link to each other.
Our model matches better to realistic network structure in terms of a
number of statistical properties and critical patterns compared with
some recent models for social networks, which suggests that both events
and interests may play an important role in shaping the evolution of
social networks. (C) 2015 Elsevier Ltd. All rights reserved.
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