An Agent-Based Model of Residential Energy Efficiency Adoption
Authored by Magnus Moglia, Aneta Podkalicka, James McGregor
Date Published: 2018
DOI: 10.18564/jasss.3729
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Abstract
This paper reports on an Agent-Based Model. The purpose of developing
this model is to describe `the uptake of low carbon and energy efficient
technologies and practices by households and under different
interventions'. There is a particular focus on modelling non-financial
incentives as well as the influence of social networks as well as the
decision making by multiple types of agents in interaction, i.e.
recommending agents and sales agents, not just households. The decision
making model for householder agents is inspired by the Consumat
approach, as well as some of those recently applied to electric
vehicles. A feature that differentiates this model is that it also
represents information agents that provide recommendations and sales
agents that proactively sell energy efficient products. By applying the
model to a number of scenarios with policies aimed at increasing the
adoption of solar hot water systems, a range of questions are explored,
including whether it is more effective to incentivise sales agents to
promote solar hot water systems, or whether it is more effective to
provide a subsidy directly to households; or in fact whether it is
better to work with plumbers so that they can promote these systems. The
resultant model should be viewed as a conceptual structure with a
theoretical and empirical grounding, but which requires further data
collection for rigorous analysis of policy options.
Tags
Simulation
behavior
Innovation Diffusion
Policy assessment
Energy efficiency
diffusion
Light
systems
Attitudes
Ex-Ante
Emissions
Protocol
Consumption
Vehicles
Technologies
Solar hot
water
Consumat
Planetary boundaries
Hot-water