The effect of social influence on market inequalities in the motion picture industry

Authored by Wander Jager, Sebastiano A Delre, Thijs L J Broekhuizen

Date Published: 2008-04

DOI: 10.1142/s0219525908001623

Sponsors: No sponsors listed

Platforms: No platforms listed

Model Documentation: Other Narrative Mathematical description

Model Code URLs: Model code not found

Abstract

In this paper we investigate the degree to which two social influences, namely imitation and coordinated consumption, effectuate inequalities in the motion picture industry. We develop an agent-based model based on micro movie visitors' decision-making that generates the observed macro market outcomes. The simulation model makes use of the findings of an empirical survey amongst 1112 cinema visitors. We find that social influences explain market inequalities and that the impact of coordinated consumption on market inequalities is stronger than the impact of imitation.

Tags

Social influence Agent-based systems imitation coordinated consumption market shares motion picture market