Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
Authored by Steven D'Alessandro, Lester Johnson, David Gray, Leanne Carter
Date Published: 2015
DOI: 10.1007/s11002-014-9284-3
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Platforms:
NetLogo
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Other Narrative
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Abstract
The current use of 3G technologies has created significant demands for
capacity, such as cell TV, and this needs to be balanced with the
capital constraints of many firms. Providers face price pressures on
margins and the need to update cell networks to 4G in the post-GFC era
where capital is scarce. Understanding consumer behavior in this area by
use of simulations may be a time- and cost-efficient method, but how
accurate is it? This study demonstrates that the use of a simple, agent-based model can lead to accurate initial prediction of parameters
of satisfaction with a cell phone provider, and provides a basis of
understanding factors of cell phone subscriber choice in the context of
the introduction of new technology.
Tags
behavior
Market
Model
Loyalty
Products